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After Effects plug-in Saber

By | Allgemein

Hyperfox team gave it a quick shot and tried out the Saber Plug-in from Video Copilot for checking its performance. Nothing fancy done, this Plug-in works seamless and fast on a finger tip. For quick and playful results you just need to install it, add a text layer and try out what happens. For some more advanced usage it is mandatory to view another great tutorial from guru Andrew Kramer. With some creativity on your mind you can do awesome things with Saber and best is that it is absolutely free of charge. So only one thing to say: go for it!
For a full tutorial and free download of the Saber Plug-in, check the official site: http://www.videocopilot.net/tutorials/saber_plug-in/

5 simple rules to effective copywriting for starters

By | Allgemein

With a just five simple rules to follow, you can make your text content more effective.

 

  1. Attention please

The title says it all and often enough decides if we go on reading a book, an article, or not. A strong and meaningful title is an effective headline, not only informing about the content but also promising what to expect. A golden rule is that you never should cheat on the title. So do not misuse it to promise something that the text content doesn’t deliver. Your audience will not forgive this.

 

  1. Be on the point

The current TLDR trend – too long, did not read – is an expression of the people who nowadays do not have much time and consume things as fast and effective as possible, time is money is the rule here. So do not make the mistake to extend your text just for the reason to have more words in it. Be on the point and write in a way that it is easy and straight forward to understand.

 

  1. Adjust to the reader

To gain satisfied readers, each message must be adapted to the target group. Therefore, before the creation of a text, examine your target group, know your readers. How they like to read, what writing style they prefer and so on. That tells us how the content should look like, referred to the desired effect.

 

  1. Call to Action

The Call to action (CTA) is extremely important when creating any content for marketing purposes. Especially in the marketing and advertising world text (copywriting) is used to convince the reader to use a service or purchase a product – so do not forget to give him the chance to do exactly that at the end of your text. Might it be a simple “buy now” button or something else.

 

  1. Pictures say a 1000 words

When doing any print materials like brochures, billboards and posters – we also use photos and graphics to show the usability, advantage and features of a product and service. A picture usually says more than words and often enough can make people understanding something in a second, which would take many words in text.

 

Combining eye catching pictures in combination with a short slogan, already can deliver a message with impact and animate visitors to read. Besides, text only makes us feeling bored and tired quickly.

 

Of course, there is so much more to learn about writing. But by following these five simple rules, you already can make a first step in the right direction.

Hyperfox on #TweetupPL

By | Allgemein

Tweetup is nothing else than a meeting of Twitter users, organized in order to talk, exchange views and show news in the industry. This is a relatively young event and it took place for the first time in 2012, in Poznan. This year, the nationwide edition took place at the National Stadium in Warsaw. Read More

Google Alphabet

By | Allgemein

The creation of Alphabet is so interesting because it perfectly outlines and highlights the direction in which Google is following in several years – expansion in all possible markets with the desire to create new businesses.

New CEO of Google is Sundai Pichai, formerly responsible for Android and Chrome.
Belonging to Google X Lab and many other companies, like Life Sciences and Calico will be now part of Alphabet Holding.

Another important news is, Alphabet will represent Google on business market. That’s why all Google shares will be automatically converted to those of Alphabet Holding.

A to Z

A is for Android, AdWords, and AdSense
B is for Blogger, and Books
C is for Chrome, Calico, and Calendar
D is for Drive
E is for Earth
F is for Flights, and Finance
G is for Google
H is for Health, Hangouts, and Hotels
I is for Inbox, and Images
J is for Jobs, and Junior
K is for Keep
L is for Life Sciences
M is for Maps
N is for Now, News, Nest, and Nexus
O is for OpenSocial
P is for Photos, Picasa, and Play
Q is for Nexus Q
R is for Revolv
S is for Shopping, and Scholar
T is for Translate, and Trends
U is for Google U
V is for Ventures, Voice, and Videos
W is for Wallet, Waze, and Wing
X is for X Lab
Y is for YouTube
Z is for Zagat

The emoji film

By | Allgemein

Get ready for the emoji movie: Sony wins bidding war to make a film based on the colourful pictograms. The project will be co-written by Eric Siegel and Anthony Leondis.

Sony Pictures Animation has always existed as the odd cousin of animation titans Disney, Pixar and DreamWorks. Its movies have grossed a fair amount of money, and a few of them have even gotten positive reviews, but none of them approached the cultural impact. Will this production be a breakthrough?

A brief history

Emoji is fairly new in the United States with manufactures like Apple and Samsung. However, the history of Emoji goes back much further, Emoji comes from Japan, somewhat similar to the old emoticons, but much richer in different meanings. They proved to be so flexible and versatile that using them can be expressed not only basic emotions, but also to rewrite known literary works, create poems or depict the movie plots. Although the emoji roots go back to Japan today is a sort of international common language, successfully entering into the role that over a century ago, Esperanto used to have. As is usual with such inventions – some wring their hands, lamenting over Emoji being the withdrawal in development of humanity, and other defend emoji, treating them as a convenient and simple way to express what in traditional notation would require many words.

People love emoji

Emoji icons had a great impact on popular culture, to the extent that on July 17 we celebrated the World Day of Emoji and soon we will see it on the big screen. We do not know any details of the plot of the film. We know, however, that production will be entirely animated, directed and written by creator of “Lilo & Stitch 2” Anthony Leondis and screenwriter of “Silver Linings Playbook” Michelle Raimo Kouyate.

Meet Lily – unusual drone

By | Allgemein

Probably everyone dreams about private photographer, following our every step taking pictures in those very moments we want to remember. This was Lily’s creators main idea. In fact it is a specialised drone, equipped in integrated 12 MPix Full HD camera and owner tracking system.
It’s hard to deny Lily’s charm, even the control LEDs were shaped, so the drone looks cute. In order to start Lily, you just have to throw her in front of you. The system automatically detects movement and starts working. Read More

16-20 March, Cebit “Future Match” Hannover, Germany

By | Allgemein

16-20 March, Cebit “Future Match” Hannover, Germany

Hyperfox will participate in Future Match 2015.. This  international brokerage event is organized by the Enterprise Europe Network, known as the largest business support network in Europe.

The event will take place at the Cebit fair, in Hannover, Germany from the 16th to 20th of March 2015.

Already more than 250 companies from 35 different countries scheduled over thousand bilateral meetings, more to come.

So it is a great opportunity for networking, establishing new partnerships and meeting cooperation partners for joint ventures, research & development projects, subcontracting and sales.

We are looking forward to find synergies, to develop new services solutions and markets.

Feel free to check out our profile at: https://www.b2match.eu/futurematch2015/participants?utf8=%E2%9C%93&q=hyperfox and book a meeting with our CEO Maik Bodden. Specialized in Digital Marketing, Advertising and Project Management. Maik is the Creative Director and founder of Hyperfox, a marketing agency with inhouse creative department, focused on sustainable and customized branding and advertising solutions.

Let’s talk!

VI VIP Gala in Rzeszow

By | Allgemein

What a weekend, this years VIP Ranking Gala was the 6th one already, hosted by the VIP Biznes&Styl Magazine and as usual it was a pleasure to be on this event. More than five hundred guests and thirty nominees enjoyed not only some classy award ceremony, furthermore outstanding live music performance by Mieczysław Szcześniak and culinary specialties afterwards.

Of course we won´t withold you this years winners, who are Tadeusz Ferenc, category politics, the Inglot family in the category business and Jerzy Ginalski in the category culture, so at this point once again: Congratulations.

This time the gala was under the motto and question what influence the players out of business, culture and politics have on our region Sub Carparts. Reason enough to select some known individuals for some short interviews, answering exactly this question. Hyperfox was assigned to realize a short film, opener and animations for the gala accordingly.

vip gala1 vip gala 2 vip gala 3 gala rzeszow 4

TV Commercial For The National Festival of Polish Song in Opole

By | Allgemein

Summer is coming, which means warm weather, outdoor activities, barbeques, and most importantly summer festivals.  Our company, Hyperfox, had the privilege in producing the latest tv-spot for one of the most popular music festivals in the Poland, “Opole – The National Festival of Polish Song.”  The festival takes place in the Polish city Opole and starts from June 6th to June 8th.  For 3 days you can experience the beauty of polish music from artists like: Alicja Majewska, Ania Wyszkoni, Krystyna Janda, Lady Pank, Maciej Maleńczuk, and Donatan & Cleo, performing their Eurovision 2014 hit “My Słowianie.” Other fun attractions are comedy skits, the big “City Game,” “Become a Star”, and areas for public viewing.   For more information, be sure to check out our tv-spot in the link down below or look for the transmission on the channel Polsat.

Stabilizing system for GoPro

By | Allgemein

Today my attention came to an interesting kickstarter project called Stubilizer. I guess that nowadays the most filmmakers who needs to do sport action shots, like mountain biking, skateboarding, paragliding and so on are using a Go Pro camera. Also when it comes to aerial videos, you won’t rent a plane or helicopter for high cost, you will go with an octocopter or similar and attach a GoPro to it. Doesn’t mean that it’s always the best and most professional solution, but it’s the easiest and most cost effectove one – especially that everyone is fighting with cutted budgets.

Always there are good and bad sides, while the GoPro system is extremely cost effective, everyone who ever used one in action sport situations knows the problem of non stabilized pictures. With the Stubilizer you can compensate this problem – at least it is promised.

So what does the Stubilizer do exactly?
Official text reads: Stubilizers are fully automatic gyroscopic stabilized mounts for the GoPro® series of action cameras.
Simply said, it is stablizing your GoPro shots in a way similar as a Steadycam / Glidecam system does, just here it’s working with small motors.
Stubilizer comes up in three different variants:
• The Solo stabilizes the roll axis only
• The Duo stabilizes the roll and pitch axes
• The Pro stabilizes the roll, pitch and yaw axes

The only minus i see so far is the additional weight, from the other hand it depends as usual on the situation and also is a question of getting used to.

I’m curious to see a Stubilizer in real life action and hope to get hands on one soon. In my oponion it’s definitely worth to check it out, and if it works indeed as suggested, it’s worth beeing considered to be in your equipment setup.

To find out more check the official website here:
http://rocksolid-tech.com.websitebuilder.prositehosting.co.uk/